Pincanna
ROLE
Creative Team Lead
DATE
2021-2024
Overview
Supported the growth of Pincanna's in-house product portfolio through brand development, packaging design, and retail marketing. Created distinct identities for multiple product lines while working within Pincanna's established brand system to deliver cohesive in-store and digital experiences.
Services
The Challenge
Within a highly regulated cannabis market, Pincanna was expanding its portfolio of in-house product lines, each requiring distinct branding while remaining aligned with the parent brand. The challenge was to create differentiated identities for multiple product lines while developing retail-forward materials that worked within Pincanna's established visual constraints.
The Approach
Designed and developed branding and packaging for multiple in-house product lines while maintaining alignment with Pincanna's core brand standards. Created retail-focused marketing assets and POS materials that translated the existing brand into physical environments, while producing photography across cultivation, retail, and campaign shoots to support both product storytelling and in-store presence.
Sample Presentation
Pincanna - Sample Deck
This sample deck demonstrates an approach to visualizing storytelling, ideas, data, and complex information through clear, structured design. It focuses on translating abstract concepts and quantitative insights into visuals that feel intuitive, engaging, and easy to navigate.
Brand Deliverables
02 / SHOWCASE
Selected Works
A curated selection of projects in branding, content, and creative direction
