THOUGHTFUL DESIGN
FOR PRINT, DIGITAL & BRAND
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Selected Works
A curated selection of projects in branding, content, and creative direction
Impact Sports Management
Creative Director
Developed a comprehensive brand identity for a rising sports management agency, establishing their visual presence across all touchpoints from digital platforms to...
Pincanna
Creative Team Lead
Supported the growth of Pincanna's in-house product portfolio through brand development, packaging design, and retail marketing. Created distinct identities for...
Cleveland Cavaliers
Content Producer
Produced dynamic, culture-driven social content for the Cleveland Cavaliers, translating live game moments into engaging digital storytelling. Focused on elevating game-day coverage through fast-turn creative, meme strategy, and real-time design to increase fan interaction across platforms...
Smash Dept.
Creative Direction
Speculative branding project for a smash burger restaurant. Created a stripped-back, slightly industrial aesthetic designed to work across apparel, packaging, menus, and signage with a minimal black-and-white system...
Down to Earth
Brand & UX Design
Down to Earth is a climate connection app designed to make climate action more accessible through community. Inspired by swipe-based social platforms, the app connects users with local sustainability initiatives...
Parkwise
Branding & App Design
Parkwise is a real-time parking guidance app designed to help urban drivers avoid tickets and towing by translating complex parking regulations into clear, actionable insights...
BRIC Real Estate
Creative Direction
Developed a comprehensive brand identity and visual system for BRIC Real Estate, a boutique firm positioned at the intersection of luxury and modern market expertise...
FRANKLIN DOBRUSIN
I'm Franklin — a multidisciplinary designer crafting thoughtful visual communication across brand, digital, and culture. I partner with teams to turn complex ideas into clear, compelling design.
Experience
2024–2026
Impact Sports Management
Co-Founder/Creative Director
2021–2024
Pincanna
Creative Lead
2020–21
Cleveland Cavaliers
Content Producer
2017
StockX
Design Intern
Focus & Expertise
Education
2024 – 2026
University of Southern California
Master of Science - MS, Integrated Design, Business and Technology | Jimmy Iovine and Andre Young Academy
2016 – 2021
University of Michigan
Bachelor of Arts (BA), The Stamps School of Art & Design | Minors in Entrepreneurship and History