THOUGHTFUL DESIGN
FOR PRINT, DIGITAL & BRAND
Creative Direction / Branding / Content
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Selected Works
A curated selection of projects in branding, content, and creative direction
Impact Sports Management
Creative Director
Developed a comprehensive brand identity for a rising sports management agency, establishing their visual presence across all touchpoints from digital platforms to...
Pincanna
Creative Team Lead
Supported the growth of Pincanna's in-house product portfolio through brand development, packaging design, and retail marketing. Created distinct identities for...
Cleveland Cavaliers
Content Producer
Produced dynamic, culture-driven social content for the Cleveland Cavaliers, translating live game moments into engaging digital storytelling. Focused on elevating game-day coverage through fast-turn creative, meme strategy, and real-time design to increase fan interaction across platforms...
Smash Dept.
Creative Direction
Speculative branding project for a smash burger restaurant. Created a stripped-back, slightly industrial aesthetic designed to work across apparel, packaging, menus, and signage with a minimal black-and-white system...
Down to Earth
Brand & UX Design
Down to Earth is a climate connection app designed to make climate action more accessible through community. Inspired by swipe-based social platforms, the app connects users with local sustainability initiatives...
Parkwise
Branding & App Design
Parkwise is a real-time parking guidance app designed to help urban drivers avoid tickets and towing by translating complex parking regulations into clear, actionable insights...
BRIC Real Estate
Creative Direction
Developed a comprehensive brand identity and visual system for BRIC Real Estate, a boutique firm positioned at the intersection of luxury and modern market expertise...
FRANKLIN DOBRUSIN
I'm Franklin — a multidisciplinary designer crafting thoughtful visual communication across brand, digital, and culture. I partner with teams to turn complex ideas into clear, compelling design.
Experience
2024–
Impact Sports Management
Creative Director
2021–2024
Pincanna
Creative Team Lead
2020–21
Cleveland Cavaliers
Content Producer
2017
StockX
Design Intern
Focus & Expertise
Education
2024 – 2026
University of Southern California
Master of Science - MS, Integrated Design, Business and Technology | Jimmy Iovine and Andre Young Academy
2016 – 2021
University of Michigan
Bachelor of Arts (BA), The Stamps School of Art & Design | Minors in Entrepreneurship and History