Cleveland Cavaliers
ROLE
Content Producer
DATE
2020-2021
Overview
Produced dynamic, culture-driven social content for the Cleveland Cavaliers, translating live game moments into engaging digital storytelling. Focused on elevating game-day coverage through fast-turn creative, meme strategy, and real-time design to increase fan interaction across platforms.
Services
The Challenge
Final score graphics and standard game recaps were generating consistently low engagement, even on wins. While the team was performing on the court, traditional scoreboard posts weren't translating into meaningful interaction on Instagram. The content needed to capture the emotion of the moment — not just report the outcome.
The Approach
Shifted from static score updates to culture-driven, meme-forward creative that reflected fan sentiment in real time. Developed fast-turn templates and reaction-style posts that celebrated wins with personality and humor, driving significantly higher engagement and shareability across the platform.
Brand Deliverables
02 / SHOWCASE
Selected Works
A curated selection of projects in branding, content, and creative direction
